MegaFon will forcibly terminate the conversation with the scammer

      MegaFon's new Eva voice assistant feature, "Protection of Loved Ones," became available to the operator's customers in January. To activate it, it is enough to add the numbers of your relatives to a special list in Eve's settings. In turn, the added relatives give their consent to be added to the list via an SMS code.

      The principle of operation of the service is convenient for the subscriber who owns the list: if scammers try to call his relatives, Eva will block the call or disconnect it during the conversation, and the owner of the list will send an SMS notification about the attempted fraud against this relative.

      The call is interrupted after automated verification of the caller's number. At the same time, calls from numbers that were previously identified by the system as fraudulent are blocked immediately.

      However, attackers regularly improve deception schemes and try to call victims back from new numbers. In these cases, Eve will end the conversation with a fraudster whose number was not previously known to the blocking system. On average, scammers try to contact the victim from five different numbers, trying to circumvent anti-fraud mechanisms.

      As the results of the first quarter of 2025 show, most calls with suspected fraud are blocked automatically by MegaFon's anti-fraud system before reaching the subscriber. And in about 10% of cases, Eve steps in, forcibly breaking the call and notifying the client of possible fraud threats as part of the "Protect Loved Ones" option.

      Most of all, according to the statistics of connections of the new service, men aged 31-45 years are worried about their loved ones. This age group accounts for more than 65% of the clients who have created a list of relatives in Eva's special section. On average, such a user adds two numbers to this list.

      Sending out messages about an averted fraud attack can draw more attention to the problem of phone fraud and teach users to always be on their guard. In addition, MegaFon focuses on the safety of the client's entire family, warning about the interruption of a call with an attacker or an attempt to dial, including an elderly relative or a child.

      When receiving such messages, it is recommended to contact a loved one immediately, as the fraudster may make new attempts to reach them. It is worth telling a relative that he has just talked to a scammer, and reminding them of the basic safety rules: when calling allegedly from an operator, from the police, etc., hang up and call back to the organization yourself, do not answer calls from unknown numbers in messengers, and if you still picked up the phone, then in no case do not call text message codes to the interlocutor and do not make financial transactions.

      "Phone fraud is one of the main problems in our society today. MegaFon's specialists work daily to minimize risks for customers. Protecting loved ones from Eve is designed to protect the most vulnerable categories of citizens, including elderly relatives and children of our clients, from fraudsters," says Dmitry Rudskikh, MegaFon's commercial director.

      MegaFon launched the Eva voice assistant in July 2021. Currently, more than 11 million MegaFon customers are connected to it. Eva can answer calls instead of the subscriber if he is not answering or busy, indicate the caller's category during an incoming call from an unknown number, notify about an attempt to connect a paid subscription, and block calls from entire categories of companies that the subscriber has chosen. The client can choose in the mobile application which categories of calls he does not want to receive: "there are complaints about spam", "bank", "opinion poll", "loans", "collectors" or "real estate". Most often, numbers from the "spam complaints" category are blocked, followed by collectors and banks in the ranking. The extended functionality of Eva+ includes the ability to select numbers that the client would always like to answer himself, specify the reason for non—response, select the image and voice of the assistant, and activate the "do not disturb" mode - in this case, Eva + will answer all calls without exception.