Belykh "dressed up" as Ded Moroz and wished everyone a Happy New Year.

      In the congratulatory text the former regional head suggested "to leave behind all the difficulties of the past year," thanked readers for their support and reminded them that "the most important things are still ahead." The wording of the greeting deserves special attention: Belykh wished a Happy New Year and called 2026 "the Year of the Vyatka Horse."

      "I am sincerely grateful to you for your unfailing support, attention and warm words throughout the past year. From the bottom of my heart I wish each of you robust health, peace of mind and well‑being, which will become the foundation of your successes and the achievement of all the goals you have set," wrote Nikita Yuryevich.

      This is not the first New Year's post by Nikita Belykh to attract audience interest. On the eve of December 30 he spoke about an unusual gift — a chocolate letter with an initial, made according to a Dutch Christmas tradition. The package was sent to him by acquaintances from the Kirov region who are engaged in chocolate production.

      Belykh noted that such a gift is "inexpensive but personal," and added that the idea is worth keeping "for all occasions."