Kirov — the hometown of Ivan Tsarevich: Rospatent approved a new brand for the city

Kirov — the hometown of Ivan Tsarevich: Rospatent approved a new brand for the city

      Vyatka land is the homeland of the world-famous artist brothers Vasnetsov, whose work vividly reflects the images of Russian folk tales. Probably, there is no one who does not know Viktor Vasnetsov's painting "Ivan Tsarevich on the Gray Wolf" — this is a kind of business card of fairy tales about Ivan Tsarevich, noted Aleksei Cheptcov, head of the Event Organization Directorate and the Tourist Development Center. According to him, it is logical that the Kirov region is the homeland of this fairy-tale hero.

      Additionally, Rospatent has approved the registration of the "3D Vyatskoye Kingdom" trademark. Both brands can be used free of charge by local entrepreneurs to promote their goods and services — in accordance with an agreement with the Directorate.

      Cheptcov added that this is a good tool for business and an important step for developing domestic tourism and increasing the flow of guests to the region. Currently, more than 4,500 similar agreements with businesses are already in effect. Earlier, Kirov also patented trademarks such as "650Kirov," "Kirov — the New Year Capital of Russia," "Kirov — the Gates of the Russian North," and "Kirov — the Capital of Russia's Dawn."

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Kirov — the hometown of Ivan Tsarevich: Rospatent approved a new brand for the city

A new "fairy-tale" brand has appeared in Kirov: Rospatent officially registered the mark "Kirov — the homeland of Ivan Tsarevich." This was announced by the Regional Event Organization Directorate.