Kirov Oblast entered the top ten most popular regions.
According to the government, in the summer of 2025 Kirov Oblast was among the ten regions in the country most in demand by tourists. According to the Russian Union of the Travel Industry, hotel bookings increased by 12.4% compared with the previous year. By comparison, average growth across Russia was only 3.9%.
Authorities say interest in the oblast strengthened after the celebration of Kirov's anniversary and its designation as the New Year's Capital. Additional factors included the development of new tourist routes, the promotion of local attractions, and improvements to infrastructure.
Другие Новости Кирова (НЗК)
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Kirov Oblast entered the top ten most popular regions.
The region showed an increase in hotel room bookings.