Кировские новости

За прошедшую неделю в Кировской области случилось 47 пожаров.

За прошедшую неделю в Кировской области случилось 47 пожаров.

В МЧС обобщили результаты деятельности за период с 6 по 12 октября. Кировский боец получил награду за успешное выполнение задачи в рамках СВО.

Кировский боец получил награду за успешное выполнение задачи в рамках СВО.

Житель города Мураши получил благодарственное письмо от руководства военной части за проявленный героизм и профессионализм. В Петербурге задержали кировчанина, который зацепился за крыше поезда «Санкт-Петербург — Москва».

В Петербурге задержали кировчанина, который зацепился за крыше поезда «Санкт-Петербург — Москва».

Транспортная полиция Санкт-Петербурга арестовала 26-летнего мужчину из Кировской области, который пытался доехать до Москвы, зацепившись за крышу высокоскоростного поезда. После смертельного дорожно-транспортного происшествия с автобусом стали очевидны проблемы в работе ГИБДД в Подосиновском районе.

После смертельного дорожно-транспортного происшествия с автобусом стали очевидны проблемы в работе ГИБДД в Подосиновском районе.

После инцидента с участием «ВАЗ-2121» и пассажирского автобуса прокуратура Подосиновского района выявила ухудшение эффективности действий дорожной полиции. Соколов выразил поддержку предложению Матвиенко о введении взносов за обязательное медицинское страхование (ОМС) для безработных.

Соколов выразил поддержку предложению Матвиенко о введении взносов за обязательное медицинское страхование (ОМС) для безработных.

На заседании правительства губернатор Кировской области высказал свое мнение по поводу инициативы председателя Совета Федерации.

Футболист клуба «Фанком» не имел права выступать и в третьем дивизионе?

Скандальная история с Артемом Федчуком продолжила развиваться. Путин поздравил жительницу Кировской области с юбилеем в сто лет.

Путин поздравил жительницу Кировской области с юбилеем в сто лет.

Участница Великой Отечественной войны, почетный гражданин города Льгова Курской области Августа Демидовна Карлышева, родившаяся в Кировской области, отпраздновала свой 100-летний юбилей. С этим значимым событием ветерана поздравил президент России Владимир Путин.

В Немском районе подходит к концу капитальный ремонт дороги Кырчаны — Нема — Кильмезь.

Длина ремонтируемого участка равна 10,4 километра. В районе Кильмезя задержали браконьера, который вёз в автомобиле тушу лося и ружьё.

В районе Кильмезя задержали браконьера, который вёз в автомобиле тушу лося и ружьё.

В Кильмезском районе работники охотнадзора и полиции остановили нелегальную охоту на лося. В Кировской области выпал первый снежный покров.

В Кировской области выпал первый снежный покров.

Жители области выложили снимки первого снега. In this week's podcast, I explored the neural mechanisms that make your phone so appealing. To summarize, there are clusters of neurons in your brain linked to your short-term motivation system, which identify various situations and essentially 'vote' for corresponding actions. For instance, if you feel hungry and spot a plate of cookies, a specific cluster of neurons will activate in response, pushing you towards the action of eating a cookie. The strength of these votes hinges on an implicit assessment of expected rewards, shaped by your previous experiences. When faced with multiple possible actions, typically the one with the strongest support will prevail. One explanation for why you find it hard to put down your phone is that it overwhelms this short-term motivation system. A contributing factor is the kind of rewards these devices generate. Popular platforms like TikTok use machine learning algorithms to tailor content based on user engagement, offering a consistently rewarding experience. Almost every time you interact with these apps, you're likely to be pleasantly surprised by the content and/or escape a state of boredom—both outcomes that our brains highly value. As a result, the signals generated by the neuron clusters urging you to pick up your phone are particularly potent. Resisting these signals can be challenging and often requires activating other brain areas, such as the long-term motivation system, to remind yourself that engaging in a less thrilling activity now could lead to a more meaningful reward later. However, this is tiring and frequently ineffective. Another challenge posed by our phones is their omnipresence. Most activities that yield strong rewards are relatively uncommon—it’s difficult to resist a warm cookie when you’re hungry, but such treats aren’t encountered frequently. In contrast, your phone is nearly always within reach. This constant availability means that your brain's inclination to pick it up is perpetually being triggered. You might sometimes resist this urge, but its relentless presence ensures that it will prevail in many situations throughout your day. ~~~ Understanding these neural mechanisms is crucial because they clarify why many attempts to reduce phone usage often fail—they simply don't go far enough! For instance, consider several common strategies that frequently fall short… Increase Friction This might involve relocating your most enticing apps to an inconvenient folder or using a physical lock, like a Brick, that adds an extra step to access your phone. These methods often miss the mark because, from your short-term motivation system's perspective, this slight friction only marginally diminishes your expected reward, having little effect on the strength of its inclination to use your phone. Make Your Phone Grayscale Some propose that removing bright colors from your phone's screen will disrupt the cues that prompt you to pick it up. However, this tactic often fails, as colors have minimal impact on your brain's assessment of expected rewards, which hinges more on abstract advantages like enjoyable surprises and relief from boredom. Moderate Your Use with Rules It's also common to set strict limits on your app usage, such as “only 30 minutes of Instagram per day.” The issue is that these rules are abstract and symbolic, interacting only minimally with your short-term motivation systems, which focus more on immediate rewards in the physical world. Detox Regularly Another frequent approach is to "detox" by taking scheduled breaks from your phone, like a weekly Internet Shabbat or an annual phone-free meditation retreat. While these practices offer various benefits, they typically aren't sufficient to significantly reduce the learned rewards that drive your motivation system. It would take many months without your phone for your brain to start forgetting these rewards. ~~~ So, what strategies do work? Our new understanding of brain functioning suggests two straightforward strategies that are frustratingly basic yet difficult to maintain. First, eliminate the reward signals by removing social media or any apps that monetize your attention from your phone. If your phone no longer provides consistently rewarding experiences, your brain will quickly lower the expected reward associated with picking it up. Second, reduce your phone's availability by keeping it charging in the kitchen while at home. If you need to look something up or check messages, go to the kitchen. If you want to listen to a podcast while performing chores, use wireless earbuds or speakers. If your phone isn’t readily accessible, the corresponding neuronal clusters in your motivation system won’t activate as frequently or intensely. Ultimately, it’s clear: our brains are not well-equipped for smartphones. We may not appreciate this fact, but we cannot overlook it. Addressing the resulting problems requires more than minor adjustments. We must significantly alter our relationship with our devices if we wish to manage their influence effectively.

In this week's podcast, I explored the neural mechanisms that make your phone so appealing. To summarize, there are clusters of neurons in your brain linked to your short-term motivation system, which identify various situations and essentially 'vote' for corresponding actions. For instance, if you feel hungry and spot a plate of cookies, a specific cluster of neurons will activate in response, pushing you towards the action of eating a cookie. The strength of these votes hinges on an implicit assessment of expected rewards, shaped by your previous experiences. When faced with multiple possible actions, typically the one with the strongest support will prevail. One explanation for why you find it hard to put down your phone is that it overwhelms this short-term motivation system. A contributing factor is the kind of rewards these devices generate. Popular platforms like TikTok use machine learning algorithms to tailor content based on user engagement, offering a consistently rewarding experience. Almost every time you interact with these apps, you're likely to be pleasantly surprised by the content and/or escape a state of boredom—both outcomes that our brains highly value. As a result, the signals generated by the neuron clusters urging you to pick up your phone are particularly potent. Resisting these signals can be challenging and often requires activating other brain areas, such as the long-term motivation system, to remind yourself that engaging in a less thrilling activity now could lead to a more meaningful reward later. However, this is tiring and frequently ineffective. Another challenge posed by our phones is their omnipresence. Most activities that yield strong rewards are relatively uncommon—it’s difficult to resist a warm cookie when you’re hungry, but such treats aren’t encountered frequently. In contrast, your phone is nearly always within reach. This constant availability means that your brain's inclination to pick it up is perpetually being triggered. You might sometimes resist this urge, but its relentless presence ensures that it will prevail in many situations throughout your day. ~~~ Understanding these neural mechanisms is crucial because they clarify why many attempts to reduce phone usage often fail—they simply don't go far enough! For instance, consider several common strategies that frequently fall short… Increase Friction This might involve relocating your most enticing apps to an inconvenient folder or using a physical lock, like a Brick, that adds an extra step to access your phone. These methods often miss the mark because, from your short-term motivation system's perspective, this slight friction only marginally diminishes your expected reward, having little effect on the strength of its inclination to use your phone. Make Your Phone Grayscale Some propose that removing bright colors from your phone's screen will disrupt the cues that prompt you to pick it up. However, this tactic often fails, as colors have minimal impact on your brain's assessment of expected rewards, which hinges more on abstract advantages like enjoyable surprises and relief from boredom. Moderate Your Use with Rules It's also common to set strict limits on your app usage, such as “only 30 minutes of Instagram per day.” The issue is that these rules are abstract and symbolic, interacting only minimally with your short-term motivation systems, which focus more on immediate rewards in the physical world. Detox Regularly Another frequent approach is to "detox" by taking scheduled breaks from your phone, like a weekly Internet Shabbat or an annual phone-free meditation retreat. While these practices offer various benefits, they typically aren't sufficient to significantly reduce the learned rewards that drive your motivation system. It would take many months without your phone for your brain to start forgetting these rewards. ~~~ So, what strategies do work? Our new understanding of brain functioning suggests two straightforward strategies that are frustratingly basic yet difficult to maintain. First, eliminate the reward signals by removing social media or any apps that monetize your attention from your phone. If your phone no longer provides consistently rewarding experiences, your brain will quickly lower the expected reward associated with picking it up. Second, reduce your phone's availability by keeping it charging in the kitchen while at home. If you need to look something up or check messages, go to the kitchen. If you want to listen to a podcast while performing chores, use wireless earbuds or speakers. If your phone isn’t readily accessible, the corresponding neuronal clusters in your motivation system won’t activate as frequently or intensely. Ultimately, it’s clear: our brains are not well-equipped for smartphones. We may not appreciate this fact, but we cannot overlook it. Addressing the resulting problems requires more than minor adjustments. We must significantly alter our relationship with our devices if we wish to manage their influence effectively.

Водителей информируют о закрытии переезда из-за проведения ремонтных работ. Работница больницы перечислила мошенникам 1,5 миллиона.

Работница больницы перечислила мошенникам 1,5 миллиона.

Женщину уговорили перевести свои сбережения на «защищенный счет Центробанка». Киров расположился на 62-й позиции в рейтинге российских городов по размеру заработной платы.

Киров расположился на 62-й позиции в рейтинге российских городов по размеру заработной платы.

Средняя чистая заработная плата в Кирове в первой половине 2025 года составила 69,2 тыс. рублей. Этой суммы хватает, чтобы купить немного больше трёх стандартных наборов товаров. Эти сведения представлены в исследовании РИА Новости. Стали известны новинки о «первой жертве» переезда в Нововятском районе.

Стали известны новинки о «первой жертве» переезда в Нововятском районе.

В связи с происшествием проведena доследственная проверка.

Новый злой кировчанин: жизнь, новости и мнения о Кирове без прикрас

Добро пожаловать на сайт «Новый злой кировчанин» — независимый проект, посвящённый жизни и проблемам города Кирова. Мы рассказываем о событиях и тенденциях, которые волнуют горожан: от острых вопросов городской инфраструктуры и экологии до культурных афиш и локальных инициатив. Наша цель — не просто освещать новости, а давать им честную оценку и открыто обсуждать то, о чём другие предпочитают молчать.

На страницах «Нового злого кировчанина» вы найдёте авторские колонки, интервью с инициативными жителями, обзоры мероприятий, репортажи о скрытых уголках города и советы для тех, кто хочет сделать Киров лучше. Мы стремимся к тому, чтобы каждый наш материал был не только информативным, но и вдохновлял на действия — будь то участие в волонтёрских проектах, обращение к местным властям или просто новый взгляд на привычные городские реалии.

Если вы хотите быть в курсе актуальных событий, обмениваться мнениями и участвовать в жизни Кирова, присоединяйтесь к сообществу «Новый злой кировчанин». Вместе мы сможем сделать город более комфортным, открытым и интересным для каждого жителя!