Silence in the beauty salon: why clients are willing to pay more for silence than for a haircut
Silence is more precious than gold: 42% of female clients are tired of chatter
According to a survey conducted by one of the popular online services, 42% of women prefer to spend time in the salon in complete silence, limiting themselves to only business questions about the procedure. They are genuinely fatigued by the excessive sociability of the staff and just want to take a break from conversations. At the same time, a quarter of those surveyed are open to chatting about unrelated topics. One in five clients (20%) highly values professional advice on home care. And 12% admit that loyalty to the salon is shaped by pleasant bonuses — a cup of coffee, sweets, samples, or souvenirs, reports transsibinfo.com.
8% of women come to the stylist's chair solely for mental relaxation — under soothing music or while watching a good movie. For them, the salon becomes not just a place of transformation, but a true "capsule" for rebooting.
How salons are chosen: proximity, politeness, and reviews
The geographical factor remains decisive: 41% of women refuse to cross the entire city for a new hairstyle, preferring salons within walking distance from home or work.
The following factors are of immense importance:
impeccable politeness of the administrators when booking (34%);
the ability to book online without phone calls (33%);
honest reviews online and advice from friends (about 30%);
portfolio of works (a quarter of those surveyed examine it with a magnifying glass).
Discount programs and promotions for newcomers catch the attention of 14% of clients.
At the same time, more than half of the women find their specialists through online advertising, while 13% trust verified classified ad websites.
What this means for salons in Kirov
The trend towards "silence and tranquility" is already noticeable in Kirov. Local stylists note that more and more clients are asking not to engage in social conversations, but simply to do their job. This changes the format of communication: masters have to be more sensitive to the mood of the visitors and know when to remain silent.
Salon owners should consider creating "quiet zones" or offering a "silent visit" service — this could become a competitive advantage. After all, women are willing to pay not for dye or a haircut, but for the right to be in silence, to receive care, and to be protected from the hustle and bustle of the big city.
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Silence in the beauty salon: why clients are willing to pay more for silence than for a haircut
Modern women are tired of empty conversations in the master’s chair. As a recent study showed, silence and tranquility have become the main demands for beauty salons, pushing even the quality of services to the background. Analysts found that women in Russian cities, including Kirov, increasingly perceive a visit to the stylist not as a routine procedure, but as an opportunity to restore their inner balance.