MAX became Max
The national digital platform MAX has been renamed "Max" as of April 21. The changes have already appeared in app stores and on the official website of the service. This is reported by "Izvestia."
At the same time, the name in the App Store has remained the same — in English. In other services, including RuStore and Google Play, the updated version is used.
The platform was launched in beta version in March 2025. It allows users to chat, make calls, and send voice messages. As the developers note, the transition to a Russian-language name was a logical step in positioning the service as a national product.
It was previously reported that the platform is used not only in Russia: the number of foreign users has reached 7 million. Since the beginning of the year, they have sent over a billion messages and made more than 220 million calls.
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MAX became Max
The national digital service has changed its name — it is now officially written in Russian.