Kirov Oblast remained in the middle of Russia's ranking of tourist attractiveness.
According to the results for 2025, Kirov Oblast was among the regions with a medium level of tourist attractiveness. In the nationwide Index of Tourist Attractiveness of the Regions of Russia the region scored 0.37 points, which corresponds to a position in the second half of the ranking.
The study covers 85 federal subjects and is based on 50 indicators, including tourist flow volume, infrastructure development, the quality of tourism governance, safety and aspects of sustainable development. Taken together, these criteria show that Kirov Oblast lags behind not only the country’s major tourist centers but also a number of neighbouring regions in the Volga Federal District.
By comparison, the leaders in the Volga Federal District remain the Republic of Tatarstan, Nizhny Novgorod Oblast and Bashkortostan, which significantly outpace Kirov Oblast in index value. These regions focus on infrastructure development, event tourism and the active promotion of territorial brands.
The authors note that with domestic tourism growth slowing to 4–5% in 2025, competition between regions is intensifying. In such circumstances managerial factors play a decisive role — systematic work on developing the tourism product, service quality and the effectiveness of regional promotion. The absence of these elements prevents regions from significantly improving their positions in the rankings.
Despite statements by regional authorities about developing the tourism sector, the federal study’s data show that Kirov Oblast has so far been unable to move out of the group of regions with average indicators and establish itself among the country’s tourism leaders.
Другие Новости Кирова (НЗК)
A waiting area for passengers with reduced mobility has opened at Kirov railway station.
A waiting area of the Mobility Assistance Center of OJSC Russian Railways, intended for passengers with disabilities, opened at the Kirov station complex on December 25, the press service of the Gorky Railway reported.
Bailiffs are selling off debtors' fleet of vehicles: from an Opel and a Kalina to a timber truck for 3.5 million.
Seized cars belonging to debtors were put up for auction in Kirov Oblast.
Александр Соколов дал задание организовать молодежные центры карьеры в области.
Губернатор Кировской области Александр Соколов участвовал в заседании Госсовета, которое проводил Президент России, где были обсуждены вопросы подготовки кадров для российской экономики. — В настоящее время на рынке труда имеется нехватка свободных рабочих ресурсов. В то же время существует высокий спрос по определенным направлениям.
Ремесленицы из Кирова презентовали на всероссийском фестивале свою коллекцию кукол.
Мастерицы из Кирова презентовали на всероссийском фестивале коллекцию кукол, одетых в исторические костюмы. Вдохновение для создания кукол черпали из работ знаменитого вятского фотографа Сергея Лобовикова. Каждая кукла в данной коллекции является итогом тщательного исторического исследования. Репортаж подготовила Алина.
The owner of a neglected plot in Lebyazhsky District will be punished.
The land was overgrown with trees and shrubs.
Rakhim Azimov spoke about the results of the State Duma's autumn session.
The autumn session of the State Duma has concluded. As noted by State Duma deputy and member of the United Russia faction Rakhim Azimov, the key result was the adoption of a balanced and socially oriented budget for 2026–2028.
Kirov Oblast remained in the middle of Russia's ranking of tourist attractiveness.
Kirov Oblast, according to the results for 2025, did not rank among the country's tourism leaders and remained in the group of regions with average levels of attractiveness for tourists. This follows from a federal study of the tourism potential of Russia's regions.