Pay with your face and authenticate with a glance: The biometric future of marketplaces and government services

      According to experts, further development of biometric technologies will be concentrated in three key areas: AI-based digital assistants, government services, and marketplace platforms.

      Improvements in voice and facial-expression recognition technologies will make interactions between users and AI assistants more natural. Recent advances in robotics also point to a shift from mechanical movements to smoother, more human-like facial expressions and gestures. One important task is enhancing security.

      Biometric data can help AI systems detect changes in a user’s behavior and emotional state, for example, determine whether a person is under stress. This opens up opportunities to develop more effective fraud-prevention systems, which is particularly relevant for the financial sector.

      In the field of government services, biometric authentication could become one way to verify identity, complementing or integrating with other methods such as electronic signatures.

      Marketplaces, in turn, may be interested in implementing biometrics to create a seamless payment process. This technology can also be used to control access to restricted goods, such as prescription medications or adult products, and to personalize marketing offers.

      Moreover, biometrics can improve self-service systems in brick-and-mortar retail. According to estimates, these areas will be decisive for biometric technologies over the next five to seven years, reports the volga.news portal.