AI is growing up alongside the residents of Kirov.

AI is growing up alongside the residents of Kirov.

      Specialists at the operator analyzed internet traffic to popular AI platforms accessible via browsers and mobile apps. The total number of residents of the region who use AI in everyday life or at work has increased by 90% since the beginning of the year.

      The second-fastest growing group after residents aged 55+ were young people aged 14 to 24 — there are three times as many of them as a year earlier. People aged 35 to 44 still make up the largest share of the AI audience (35% of visitors).

      Overall, Kirov residents began using more mobile internet for working with neural networks: traffic to AI services increased tenfold compared to the first nine months of 2024. Users were especially interested in artificial intelligence in the summer — more than 75% of all traffic to such platforms fell in June–August.

      ChatGPT remains the most popular tool. GigaChat is in second place, and Qwen rounds out the top three. Interest in AI video editors has also grown many times over — traffic to them increased almost eightfold. At the same time, Russians have noticeably reduced their use of AI for music generation: traffic to related resources fell by 87%.

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AI is growing up alongside the residents of Kirov.

Neural networks are ceasing to be exclusively a "youth toy" and are actively entering the everyday lives of a broad cross-section of Kirov residents. Interest in artificial intelligence has risen sharply among residents of the Kirov region aged over 55. According to a MegaFon study based on anonymized data, during the nine months of 2025 the number of such users increased fivefold compared with the same period the previous year.