Key preferences of the younger generation According to the study, 68% of Zoomers and Millennials made purchases in the resale sector over the past year. The main motivations for the younger generation were finding good deals, environmental friendliness, and access to a unique selection. At the same time, premium brands in the resale market are twice as popular as in the new-clothing market. The Russian resale market is showing impressive momentum: The share of resale in the total e-commerce volume reached 14% The Russian e-commerce market grew by 33% in 2024 The Fashion category accounts for 27% of all transactions on the largest marketplaces Trend toward local brands Among young people, interest in Russian premium brands in resale is growing. The top 10 most in-demand brands included 12Storeez, Monochrome, and Ushatava. Youth as a driver of entrepreneurship: 22% of new entrepreneurs on marketplaces are teenagers aged 14–18 Young people successfully combine studying with running a business Minimal starting capital (from 10,000 rubles) allows projects to be launched quickly Promotion tips from experts: Create simple but meaningful content Be authentic — “people buy from people” Don't chase expensive production — the idea and style matter more Use marketplaces' built-in tools for promotion Generations Z and Millennials are not only changing consumer habits but are also actively shaping a new economy where conscious consumption and entrepreneurship are becoming an integral part of youth culture, reports volga.news.

Другие Новости Кирова (НЗК)

1% mortgage for teachers and doctors: the State Duma proposed a Russian version of the Kazakh program An initiative was put forward in the State Duma to create a special preferential mortgage program in Russia for social‑sector workers — teachers and doctors. The proposal was made by Alexander Aksenenko, deputy chairman of the State Duma Committee on Construction and Housing and Communal Services. The State Housing Inspectorate ordered the management company to resolve the water problem on Nekrasova Street. After the State Housing Inspectorate intervened, the management company installed pumping equipment. Amateur meteorologists: November in Kirov promises to be warmer than usual. On the Telegram channel "Amateur Meteorology in Kirov" they published a preliminary GEFS ensemble forecast for the period from November 1 to 24, 2025. Kirov residents are being deceived by scammers posing as employees of the Social Fund. The SFR branch in the Kirov Region reported increased activity by scammers who call and pose as employees of the Social Fund. There are fewer remote job vacancies in Kirov Oblast. Every tenth job offer in Russia today includes the option to work from home. However, in Kirov Oblast, unlike in most regions, the number of such vacancies has decreased, although salaries have risen. Generation Z and millennials are changing the market: 68% of young shoppers actively buy items on the resale market. The new generation of consumers is radically changing the rules of the game in the Russian market. According to research, almost 70% of Generation Z and millennial consumers consciously choose to buy secondhand items, shaping a new trend of conscious consumption.

Key preferences of the younger generation According to the study, 68% of Zoomers and Millennials made purchases in the resale sector over the past year. The main motivations for the younger generation were finding good deals, environmental friendliness, and access to a unique selection. At the same time, premium brands in the resale market are twice as popular as in the new-clothing market. The Russian resale market is showing impressive momentum: The share of resale in the total e-commerce volume reached 14% The Russian e-commerce market grew by 33% in 2024 The Fashion category accounts for 27% of all transactions on the largest marketplaces Trend toward local brands Among young people, interest in Russian premium brands in resale is growing. The top 10 most in-demand brands included 12Storeez, Monochrome, and Ushatava. Youth as a driver of entrepreneurship: 22% of new entrepreneurs on marketplaces are teenagers aged 14–18 Young people successfully combine studying with running a business Minimal starting capital (from 10,000 rubles) allows projects to be launched quickly Promotion tips from experts: Create simple but meaningful content Be authentic — “people buy from people” Don't chase expensive production — the idea and style matter more Use marketplaces' built-in tools for promotion Generations Z and Millennials are not only changing consumer habits but are also actively shaping a new economy where conscious consumption and entrepreneurship are becoming an integral part of youth culture, reports volga.news.

A system of strict verification for access to "adult" content may be introduced on the Russian internet. The initiative, being discussed in the Civic Chamber of the Russian Federation, would require mandatory identification of users using passport data, driver's licenses, or bank details to view materials labeled 18+.