Key preferences of the younger generation According to the study, 68% of Zoomers and Millennials made purchases in the resale sector over the past year. The main motivations for the younger generation were finding good deals, environmental friendliness, and access to a unique selection. At the same time, premium brands in the resale market are twice as popular as in the new-clothing market. The Russian resale market is showing impressive momentum: The share of resale in the total e-commerce volume reached 14% The Russian e-commerce market grew by 33% in 2024 The Fashion category accounts for 27% of all transactions on the largest marketplaces Trend toward local brands Among young people, interest in Russian premium brands in resale is growing. The top 10 most in-demand brands included 12Storeez, Monochrome, and Ushatava. Youth as a driver of entrepreneurship: 22% of new entrepreneurs on marketplaces are teenagers aged 14–18 Young people successfully combine studying with running a business Minimal starting capital (from 10,000 rubles) allows projects to be launched quickly Promotion tips from experts: Create simple but meaningful content Be authentic — “people buy from people” Don't chase expensive production — the idea and style matter more Use marketplaces' built-in tools for promotion Generations Z and Millennials are not only changing consumer habits but are also actively shaping a new economy where conscious consumption and entrepreneurship are becoming an integral part of youth culture, reports volga.news.

Key preferences of the younger generation According to the study, 68% of Zoomers and Millennials made purchases in the resale sector over the past year. The main motivations for the younger generation were finding good deals, environmental friendliness, and access to a unique selection. At the same time, premium brands in the resale market are twice as popular as in the new-clothing market. The Russian resale market is showing impressive momentum: The share of resale in the total e-commerce volume reached 14% The Russian e-commerce market grew by 33% in 2024 The Fashion category accounts for 27% of all transactions on the largest marketplaces Trend toward local brands Among young people, interest in Russian premium brands in resale is growing. The top 10 most in-demand brands included 12Storeez, Monochrome, and Ushatava. Youth as a driver of entrepreneurship: 22% of new entrepreneurs on marketplaces are teenagers aged 14–18 Young people successfully combine studying with running a business Minimal starting capital (from 10,000 rubles) allows projects to be launched quickly Promotion tips from experts: Create simple but meaningful content Be authentic — “people buy from people” Don't chase expensive production — the idea and style matter more Use marketplaces' built-in tools for promotion Generations Z and Millennials are not only changing consumer habits but are also actively shaping a new economy where conscious consumption and entrepreneurship are becoming an integral part of youth culture, reports volga.news.

      Evgeny Masharov, a member of the Civic Chamber, proposed creating a protective barrier for teenagers who currently have unhindered access to content containing profanity, scenes of violence, and deviant behavior. In his view, digital identification would become an effective tool for the psychological protection of minors.

      Artem Geller, a developer of the Kremlin.ru website, reacted to the initiative with sharp criticism. "Global experience shows that such measures only provoke a wave of ridicule, technical failures, and create risks of large-scale leaks of personal data," the portal udm-info.ru quotes the expert as saying.

      Geller drew attention to a key problem: a significant portion of the content that people are trying to shield children from has a semi-legal status. "It is practically impossible to force the administrators of such resources to comply with state requirements," the developer emphasized.

      Between protection and freedom

      The discussion is unfolding against the backdrop of a worldwide trend toward tightening control in the digital space. However, as the experience of European countries shows, technical solutions often prove ineffective against teenagers' ingenuity and create new threats to users' privacy.

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Kirov residents are being deceived by scammers posing as employees of the Social Fund. Kirov residents are being deceived by scammers posing as employees of the Social Fund. The SFR branch in the Kirov Region reported increased activity by scammers who call and pose as employees of the Social Fund. An elderly woman was fatally hit on Oktyabrsky Prospekt. An elderly woman was fatally hit on Oktyabrsky Prospekt. The woman died in the hospital from her injuries. Traffic congestion on October 22 — two points. Traffic congestion on October 22 — two points. The regional traffic police said whether traffic jams are expected on Wednesday. Amateur meteorologists: November in Kirov promises to be warmer than usual. Amateur meteorologists: November in Kirov promises to be warmer than usual. On the Telegram channel "Amateur Meteorology in Kirov" they published a preliminary GEFS ensemble forecast for the period from November 1 to 24, 2025. 1% mortgage for teachers and doctors: the State Duma proposed a Russian version of the Kazakh program 1% mortgage for teachers and doctors: the State Duma proposed a Russian version of the Kazakh program An initiative was put forward in the State Duma to create a special preferential mortgage program in Russia for social‑sector workers — teachers and doctors. The proposal was made by Alexander Aksenenko, deputy chairman of the State Duma Committee on Construction and Housing and Communal Services. The State Housing Inspectorate ordered the management company to resolve the water problem on Nekrasova Street. After the State Housing Inspectorate intervened, the management company installed pumping equipment.

Key preferences of the younger generation According to the study, 68% of Zoomers and Millennials made purchases in the resale sector over the past year. The main motivations for the younger generation were finding good deals, environmental friendliness, and access to a unique selection. At the same time, premium brands in the resale market are twice as popular as in the new-clothing market. The Russian resale market is showing impressive momentum: The share of resale in the total e-commerce volume reached 14% The Russian e-commerce market grew by 33% in 2024 The Fashion category accounts for 27% of all transactions on the largest marketplaces Trend toward local brands Among young people, interest in Russian premium brands in resale is growing. The top 10 most in-demand brands included 12Storeez, Monochrome, and Ushatava. Youth as a driver of entrepreneurship: 22% of new entrepreneurs on marketplaces are teenagers aged 14–18 Young people successfully combine studying with running a business Minimal starting capital (from 10,000 rubles) allows projects to be launched quickly Promotion tips from experts: Create simple but meaningful content Be authentic — “people buy from people” Don't chase expensive production — the idea and style matter more Use marketplaces' built-in tools for promotion Generations Z and Millennials are not only changing consumer habits but are also actively shaping a new economy where conscious consumption and entrepreneurship are becoming an integral part of youth culture, reports volga.news.

A system of strict verification for access to "adult" content may be introduced on the Russian internet. The initiative, being discussed in the Civic Chamber of the Russian Federation, would require mandatory identification of users using passport data, driver's licenses, or bank details to view materials labeled 18+.