In six months — 146 billion: why the beauty industry became a driver of services
The volume of the beauty market over this period exceeded 146 billion rubles. However, experts note that competition is intensifying along with the growth, and the industry is facing problems of staff turnover and a lack of a systematic approach to management.
To address these issues, an educational project called "Course for Beauty" was launched, aimed at owners and managers of beauty salons. The program is designed to develop managerial skills: from analyzing industry trends and financial sustainability to marketing and team management. Training will be led by entrepreneurs with experience in building successful companies, reports the portal mkset.ru.
The rise in demand for beauty services indicates a recovery in consumer activity, and educational initiatives demonstrate how digital platforms are beginning to function as industry integrators, helping businesses scale.
Другие Новости Кирова (НЗК)
Churina was awarded the "For Labour Valour".
The general director of the Kirov-based Selmash plant, Alexander Churin, has been awarded the medal "For Labour Valour". The award was timed to coincide with Machine Builder's Day.
High wages aren't saving the situation: Kirov Oblast is experiencing a shortage of workers and production personnel.
In the region, every other vacancy is for blue-collar jobs, but specialists are still in short supply despite rising wages.
A volcano in Karelia has become accessible to tourists.
The ethnopark "Vulkan Vario" has opened on Mount Yalgora in Karelia, located on the slopes of one of the planet's oldest volcanoes. This geological formation, about 2.2 billion years old, had been closed to visitors since 2012 due to the area's inaccessibility and lack of necessary infrastructure.
The top-level educational program at VyatGU has been recognized as one of the best in the country.
Starting in the 2025/26 academic year, Vyatka State University, at the initiative of the Ministry of Digital Development of the Russian Federation and with the participation of the Analytical Center under the Government of the Russian Federation, is implementing a top-level educational program, "Software and Hardware Solutions for Artificial Intelligence Systems."
A vaccine for wild animals is being distributed in the forests of Kirov Oblast.
The vaccine will protect foxes, wolves, and raccoon dogs from rabies.
Medical staff at the Pizhan Central District Hospital were underpaid by 180,000 rubles.
In Kirov Oblast, the prosecutor's office stepped in to defend the rights of medical workers from the Pizhanskaya Central District Hospital who were deprived of incentive payments.
In six months — 146 billion: why the beauty industry became a driver of services
The Russian beauty services market is showing significant growth in 2025. According to a study, over the past six months demand for hairdressing services has increased by 43%, and for nail services — by 56%.