In six months — 146 billion: why the beauty industry became a driver of services
The volume of the beauty market over this period exceeded 146 billion rubles. However, experts note that competition is intensifying along with the growth, and the industry is facing problems of staff turnover and a lack of a systematic approach to management.
To address these issues, an educational project called "Course for Beauty" was launched, aimed at owners and managers of beauty salons. The program is designed to develop managerial skills: from analyzing industry trends and financial sustainability to marketing and team management. Training will be led by entrepreneurs with experience in building successful companies, reports the portal mkset.ru.
The rise in demand for beauty services indicates a recovery in consumer activity, and educational initiatives demonstrate how digital platforms are beginning to function as industry integrators, helping businesses scale.
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In six months — 146 billion: why the beauty industry became a driver of services
The Russian beauty services market is showing significant growth in 2025. According to a study, over the past six months demand for hairdressing services has increased by 43%, and for nail services — by 56%.