"Vyatich" - the venue of the All-Russian Forum

"Vyatich" - the venue of the All-Russian Forum

      "Experts from the brewing industry from across the country" is not an ordinary advertising gimmick. It's the plain truth. Just take a look at the list of those who will be speaking at the Forum.

      From Nielsen (No. 1 in the marketing world) — Head of New Business Development Alexander Sosnovikov, Moscow: key market trends, prospects, growth opportunities, market players' strategies.

      From Baltika (no introduction needed) — Dmitry Afonin, microbiological and colloidal stability of the beverage.

      Evgeny Rodin — a unique expert who has worked with dozens of beer and non-alcoholic beverage plants in Russia and the CIS: a system for the continuous development of line personnel.

      And more: hop cultivation in the Altai region, registries and labeling, new flavors and varieties, water treatment, a technological toolkit and government information systems, oxygen control in the beverage...

      Impressive. And we asked the Forum's organizer, Mikhail Sgibnev, editor-in-chief of the magazine Beverage Industry, why Kirov and Vyatich were chosen.

      "Vyatich is great and Kirov is wonderful" — in his own words

      - Kirov is a beautiful, distinctive city with a rich history; I really want people to see it. Few have been there, and perhaps many will never have the chance. The Forum is a great reason to visit.

      - Several factors came together in choosing Vyatich. A stable, strong regional enterprise — it is such plants that sustain the whole industry — I really wanted to show it to the Forum's participants. Consistent product quality. Plus the famous history of Vyatsky kvass. And, importantly, a personal acquaintance with the company's management, whose style of work I admire.

      The region's calling card

      If Vyatsky kvass has long been a product by which many recognize the Kirov region positively, then the factory that produces it is now acquiring the same status.

      Let's list the reasons.

      Firstly, there are few enterprises in Kirov whose technological equipment does not need modernization. Vyatich is one of them. Decades spent by the plant's management creating a brilliant (in every respect) production facility, perfected down to the last detail, have not been in vain.

      Secondly, Vyatich is becoming an attraction for professionals: an example of skilled management combined with the implementation of modern industry trends.

      Perhaps the willingness of professionals from across the country to work with Vyatich should be seen as a sign from above?

      Because if representatives of Baltika or Carlsberg (also among the Forum participants) are willing to consider the plant a full-fledged partner, then probably things there are, at minimum, quite good?

      In terms of quality, traditions, innovation, and love of the homeland.

Другие Новости Кирова (НЗК)

"Vyatich" - the venue of the All-Russian Forum

Experts from the brewing industry across the country will gather in Kirov from September 30 to October 2. Residents of Kirov have every reason to be proud — the local Vyatich brewery has been chosen as the venue for professional networking. What are the reasons for this choice? Who exactly will be presenting at the Forum, and what will they present?