Most residents of Kirov consider themselves happy.

      The job search service SuperJob conducted a survey among Kirov residents and found that 77% of respondents consider themselves happy: 27% are absolutely happy now, and another 50% are rather happy. Twenty-three percent called themselves unhappy, of whom 5% are completely so and 18% are "rather unhappy."

      Women in Kirov report being happy more often than men: 30% of women are absolutely happy, compared with 23% of men. Fifty-five percent of women and 45% of men described themselves as "rather happy."

      Residents aged 35 to 45 are more optimistic: one in three (34%) in this group considers themselves absolutely happy.

      Income also affects people's perception of life. Among city residents earning 100,000 rubles or more, 29% are absolutely happy, whereas among those earning less the share is 24%.

      A curious result emerged from comparing education levels: holders of higher education diplomas are less likely to call themselves happy than those with secondary vocational education.

      Marital status also plays a role: 32% of married Kirov residents are absolutely happy versus 22% of single people. Among parents the share of those "completely happy" is higher (33%) compared with childless people (21%).

      An interesting paradox was revealed in terms of employment: remote workers and the unemployed are more likely to say they are absolutely happy than office workers. However, among the unemployed there are also significantly more people who feel completely unhappy.