MTS opened pre-orders for the new Samsung Galaxy Z Fold7 and Galaxy Z Flip7 for residents of Kirov.

      Pre-orders for the new models are now open and will run until July 21.

      MTS Samsung Galaxy Z Fold7 and Galaxy Z Flip7 are the slimmest foldable devices from the brand, supporting the intelligent AI assistant Galaxy AI and an advanced camera with Pro Visual algorithms for mobile photography, aiding users at every stage of content creation. Galaxy Z Flip7 FE is a new model at a more affordable price, designed for those just wanting to try a foldable smartphone.

      Special pre-order prices at MTS:

      Samsung Galaxy Z Fold7 12/256GB – 148,990 rubles;

      Samsung Galaxy Z Fold7 12/512GB – 166,990 rubles;

      Samsung Galaxy Z Fold7 16/1TB – 192,990 rubles;

      Samsung Galaxy Z Flip7 12/256GB – 91,990 rubles;

      Samsung Galaxy Z Flip7 12/512GB – 99,990 rubles;

      Samsung Galaxy Z Flip7 FE 8/128GB – 69,990 rubles;

      Samsung Galaxy Z Flip7 FE 8/256GB – 79,990 rubles.

      The Z Fold7 lineup is available in three colors – blue, gray, and black; the Z Flip7 lineup is available in black, blue, and coral; and Z Flip7 FE in black and white. All smartphones are available with 0-0-24 installment plan and up to 27,000 rubles discount during the pre-order period. Sales of the new models will begin on July 22.

      

      Wearable device prices at MTS:

      Samsung Galaxy Watch Ultra 2025 47mm – 44,990 rubles;

      Samsung Galaxy Watch8 Classic 46mm – 36,990 rubles;

      Samsung Galaxy Watch8 LTE 44mm – 28,490 rubles;

      Samsung Galaxy Watch8 LTE 40mm – 25,990 rubles.

      

      “Samsung maintains a confident leadership in the foldable smartphone market – the brand accounts for 57% in units and 54% in revenue of all sales in this segment. We expect high interest in Samsung’s new foldable models even during pre-orders. Every year, they attract a broader audience as the smartphone lineup becomes more technologically advanced and durable,” comments Andrey Gubanov, CEO of MTS retail network.

      

      In the first half of 2025, 43,000 foldable devices were sold on the Russian smartphone market for a total of 4.5 billion rubles, an increase of 36% in units and 35% in revenue compared to January-June 2024.

      

      About Samsung Galaxy Z Fold7

      Galaxy Z Fold7 is the thinnest and lightest foldable smartphone in the series’ history. The novelty combines elegant design, expanded AI capabilities, and flagship performance. Thanks to an updated form factor and One UI 8 interface, the device is even more convenient to use—both folded and unfolded. The large 8-inch screen ensures comfortable content interaction, while the foldable design offers mobility without compromises.

      

      The Galaxy Z Fold7 features an improved external display with a wider aspect ratio and an upgraded Armor Flex Hinge, which is stronger and less noticeable when folded. The smartphone is made from durable materials, including Corning Gorilla Glass Ceramic 2 and reinforced aluminum frame, with a titanium plate and denser ultrathin glass added to the main screen structure.

      

      Powered by the flagship Snapdragon 8 Elite chip, the Galaxy provides high performance and instant AI functions on the device, including real-time translation and generative image editing. Its 200 MP camera elevates mobile photography to a new level, capturing fine details and maintaining brightness even in low light. HDR support and intelligent night photography make content more expressive.

      

      The Galaxy Z Fold7 also offers a broad AI-powered toolset — from object and noise removal to generative editing and creative assistants. The new multitasking mode allows working across multiple apps simultaneously, while features like “Outline and Find” and “Gemini Live” enable easy search and interaction with visual content. Availability of features depends on the user’s region.

      

      Modern security measures include Knox technology and the KEEP system to protect personal data and AI applications, including encryption based on post-quantum cryptography.

      

      About Samsung Galaxy Z Flip7 and Z Flip7 FE

      Galaxy Z Flip7 is the most compact yet most functional foldable smartphone in the lineup, combining AI power, iconic design, and a flexible form factor. Thanks to the new boundless Flex screen and improved AI integration, Flip7 becomes a real pocket assistant—smart, convenient, and adaptable to everyday life.

      

      The smartphone features the largest external display in the Z Flip series’ history—a 4.1-inch Super AMOLED screen with up to 2600 nits brightness and a 120 Hz refresh rate. It allows quick responses to messages, checking schedules, or taking selfies without unfolding the device. The main 6.9-inch Dynamic AMOLED 2X screen offers vibrant visuals, comfortable viewing, and smooth operation even under bright sunlight thanks to Vision Booster technology.

      

      The Galaxy Z Flip7 is the slimmest device in the series, weighing just 188 grams with a thickness of 13.7 mm when folded. It is protected by Gorilla Glass Victus 2, features a sturdy aluminum body, and a new hinge that is thinner and more durable. The device has an upgraded battery capacity of 4300 mAh, providing up to 31 hours of video playback. Its new 3 nm processor ensures even faster and more energy-efficient performance.

      

      Special attention is given to AI capabilities. The device runs on One UI 8 and Android 16, supporting multimodal interaction—from voice search and external screen control to personalized AI tips. Users can receive recommendations, manage tasks via Gemini Live, and save important info in Samsung Notes directly from the Flex display. Functions like “Status Widget” and “My Day” show current notifications, route status, music, podcasts, events, and wellness updates.

      

      The camera on the Galaxy Z Flip7 is among the best for selfies: dual modules with 50 MP wide and 12 MP ultra-wide sensors, night mode, 10-bit HDR, and new tools for filming with the folded screen. Features like “Double Preview” and zoom slider help capture perfect shots on the first attempt, while “Portrait Studio” offers creative effects—from cartoon to professional.

      

      Alongside the main model, Samsung introduced the Galaxy Z Flip7 FE—a more affordable version with key benefits: a large Flex display, 50 MP camera, and support for personalized AI scenarios. Samsung has strengthened security measures: AI app data is stored in an isolated environment using KEEP technology, quantum-resistant encryption is supported, and the updated Knox Matrix provides additional protection across the Galaxy ecosystem.

      

      About Samsung Galaxy Watch8

      Samsung Galaxy Watch8 is the latest generation of wearable devices, designed for those who want to better understand themselves, monitor health, and live actively. They are now the slimmest and most comfortable in the lineup, thanks to a redesigned “cushion” form and a new strap system ensuring a snug fit and precise metrics tracking. Not just a gadget but a personal assistant that helps cultivate useful habits—from sleep to workouts.

      

      Galaxy Watch8 emphasizes sleep quality: analyzing circadian rhythms, suggesting the best times to sleep, and detecting sleep apnea signs. The new “Vascular Load” feature shows the impact of stress on blood vessels during sleep, and “Sleep Tips” help establish a stable sleep routine. For the first time in wearables, it measures the antioxidant index—within five seconds, the watch determines carotenoid levels, enabling control over aging processes.

      

      For sports, there is a “Running Coach” that assesses fitness levels and offers personalized training plans with real-time tips. Features include group runs with friends, stress level monitoring, breathing exercises, and AI mood analysis—making the Galaxy Watch a comprehensive self-care assistant. The “Vitality Stats” function assesses physical and mental states, helping users know when to rest or push harder.

      

      Running on the updated Wear OS 6 with integrated voice AI, Galaxy Watch8 can recognize commands like “start a run” or “show nearby cafes,” managing apps such as Samsung Health, Calendar, and more. The One UI 8 Watch interface is optimized for the screen, and new widgets allow quick access to relevant info.

      

      Available in a sleek design in 40mm and 44mm sizes (graphite, silver), with the Watch8 Classic in 46mm featuring a signature mechanical bezel in black and white. For active users, the Galaxy Watch Ultra offers a durable case, increased battery life, and a new “Titanium Blue” color. All models are compatible with interchangeable straps to suit any style.