The basic wedding package-2026 will cost 71 thousand rubles.
In 2026, the minimum set for marriage—a wedding dress, a men's suit, two wedding rings, and a bridal bouquet—costs Russian couples an average of 71,035 rubles. This conclusion was reached by analysts who studied the consumer behavior of newlyweds in June–July 2026 compared to the same period in 2025.
However, the structure of these expenses has undergone significant changes. The generation of Zoomers is entering marriage age most actively, and their preferences differ noticeably from traditional wedding canons.
The main trend is a rejection of scale in favor of visual aesthetics. Payment data from the YuMoney service shows that the number of online purchases of women's accessories has soared by 51%, and bookings for photo studios have increased by 42%. At the same time, the average check for studio rental has risen by 30% and reached 1,833 rubles. Newlyweds are increasingly investing in the details of their image and quality photos rather than in lavish feasts.
At the same time, interest in traditional attributes of celebrations is declining. According to the "Check Index," purchases of classic wedding dresses have decreased by 2%, men's suits by 3%, and the volume of sparkling wine sales has dropped by 2%. Analysts attribute this to two factors: the conceptual rejection by Zoomers of pompous celebrations and the growing popularity of a non-alcoholic lifestyle among young people.
What remains as a memory, on the contrary, is gaining weight. The number of purchased wedding rings has increased by 11% with an increase in the average check by 10%—to 10,801 rubles. The number of bridal bouquets purchased has risen by 2%, with the average check here amounting to 4,282 rubles.
As experts note, modern couples are increasingly organizing intimate ceremonies—only for the closest ones or just for the two of them. They do not seek to prove anything to anyone and prefer to invest in their own comfort and experiences: wedding trips, renting exclusive hotels, and original photo sessions. These expenses, which are not included in the basic set, are becoming the main item in the wedding budget today.
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The basic wedding package-2026 will cost 71 thousand rubles.
Analysts have calculated the minimum cost of being ready for a wedding: a dress, a suit, two rings, and a bouquet. But the main thing is that the spending structure of newlyweds is radically changing: Zoomers spend on image details and photo sessions, saving on banquets and alcohol.