Kirov has entered the top three cities for regular savings among young people.
A study of the financial habits of Russians under the age of 35 was conducted in 37 cities with populations exceeding half a million. It was found that over the course of a year, the proportion of young people linking their next five years to financial well-being increased significantly: from 51% in 2025 to 70% in 2026.
One of the most striking details of the survey is the regional difference. Regularly saving money is achievable for 30% of young people in Astrakhan, 28% in Kirov, and 26% in Omsk and Tolyatti. In this group, Kirov ranks second. However, if we consider those who occasionally add to their savings, the picture changes: leading the way is Barnaul (52%), followed by Saratov and Tomsk (49% each), as well as Voronezh and Kemerovo (48% each).
The average share of income that young people believe should be saved is 14%. As for the amounts, 54% of respondents would like to save between 1 to 3 million rubles over five years, 21% over 6 million, 15% between 4 to 5 million, and 10% up to 500,000 rubles.
Among those who are already saving money, the most popular tool is bank deposits and savings accounts, chosen by 81%. Other options are currently less common: 11% are willing to invest in securities, gold, long-term savings programs, or life insurance policies, while 10% plan to invest in their own business.
Owning real estate remains a priority for 35% of young people. At the same time, 60% of respondents already live in their own housing (including shared with relatives), 20% rent, and another 20% live with relatives or friends.
The survey was conducted ahead of an investment forum organized by Sberbank. Commenting on the data, the head of the Wealth Management division, Ruslan Vesterovsky, noted that a systematic approach is needed to achieve goals—defining the horizon, regularity of contributions, and a combination of instruments with different terms, risks, and returns. He also pointed out that 49% of young people are already saving money regularly or periodically, which means they have a foundation for developing a saving habit.
Другие Новости Кирова (НЗК)
Kirov has entered the top three cities for regular savings among young people.
Young residents of Kirov have found themselves among the most disciplined savers compared to their peers from major Russian cities. According to a survey of 11,000 people in 37 cities across the country, they are only surpassed in savings regularity by residents of Astrakhan.
