Colleagues' Tips 2026: designers are being called to become prompt engineers, while accountants are advised to stay.

      In 2026, the structure of career advice among working Russians underwent significant changes. This conclusion was reached by the authors of an open survey by SuperJob, which involved 3,000 representatives from common professional groups. Two years ago, a similar study did not mention artificial intelligence specialists. Today, they are one of the main trends.

      AI takes over recommendations

      Every fifth designer (22%) is advised by colleagues to become a prompt engineer. Another 33% recommend simply changing their specialization within design. PR managers now equally rank AI trainers and internet marketers — each receiving 14% of the votes. Lawyers: 9% see the future in AI specialists, while 16% suggest changing their specialization within the profession.

      What has dropped out of the top

      Two years ago, HR managers most often recommended moving into occupational safety or personnel training. Today, occupational safety has fallen to 6% of the votes. Business trainers lead (13%), followed by psychologists and HR documentation specialists (each with 8%). Nurses previously preferred to advise transitioning to cosmetology. Now, 30% recommend only changing their specialization.

      Where nothing has changed

      Drivers still most often advise becoming operators of special equipment (42%). Skilled workers recommend remaining workers in a different specialization (39%). Accountants: 26% advise moving to another industry, 13% — retraining as economists. Every ninth accountant is convinced that it is better to master the professions of HR or analyst (each with 11%). Teachers advise changing disciplines (13%), becoming speech therapists (8%), or psychologists (6%).

      Programmers and analysts are losing ground

      Among programmers, the share calling to remain developers while studying other languages has noticeably decreased: 31% today compared to 49% in 2024. Among analysts, 15% are confident that it is enough to only change their specialization. Sales managers advise changing industries (13%), moving into the IT sector (10%), or becoming marketers (6%). Marketers more often recommend becoming analysts (25%), PR managers (10%), and accountants (5%).

      Over the past two years, working Russians have become less likely to recommend radical shifts into unrelated fields. More often, it is either deepening within the profession or transitioning into new digital roles: prompt engineer, AI trainer, AI specialist.

      This coincides with data on those who have actually changed professions during the same period. Among those who have already retrained and are satisfied with the results, the main source of satisfaction has become not money, but opportunities for development, gaining new knowledge and skills (35% of comments). A salary increase as the main advantage was mentioned by only 9%.