Entrepreneurs in the Kirov region will join the "Growth Platform" project.

      "Entrepreneurs in the region—those who have their own production, who are developing their brand—will be able to participate in the 'Growth Platform' project launched by the combined company Wildberries & Russ and the Agency for Strategic Initiatives. This project is aimed at systematically supporting Russian brands, increasing their recognition among consumers in Russia and abroad. Producers from several regions are already gaining access to relevant knowledge about working on marketplaces, advertising channels, analytics, and tools for promoting their products," notes the head of the 'Growth Platform', Yulia Poletaeva.

      More than 1,200 brands from 41 regions have already joined the project. The turnover growth of participating brands on the platform is about 80% for 2025.

      In addition, a showcase of regional brands—'Made in Kirov Region'—is already operating on Wildberries.

      Overall, more and more entrepreneurs in Kirov Region are betting on online trading. Compared to last year, sales of Kirov brands on Wildberries have increased by 38%, and the number of registered sellers has grown by 12%.

      This growth is explained by the fact that marketplaces offer sellers new effective tools for doing business, including convenient logistics solutions, advertising tools, analytical services, and support at all stages of sales. Many entrepreneurs confirm that entering marketplaces allows even small brands in remote corners of the country to significantly increase their audience, boost overall sales volume, and shorten the path of goods to the buyer.

      Thus, the leaders of a Kirov company specializing in clothing production realized back in 2020 that online trading is not only convenient but also results-oriented business."