Luxury cars for millions: what residents of the Volga Federal District search for most often

      Experts from the popular free classifieds website Avito analyzed interest in luxury cars in the secondary market during the winter of 2025–2026. It turned out that the average cost of such cars in the Volga Federal District was about 14.5 million rubles. The most sought-after brand was Bentley, accounting for more than half of user interest (50.8%). In second place was Lamborghini (30.5%), followed by Maybach (9.2%) and Rolls-Royce (8.8%). Among specific models, the leader was the Bentley Continental GT, which accounted for more than a third of the interest. Also in the top were the Lamborghini Huracan, Bentley Continental Flying Spur, Maybach 57, and Lamborghini Urus. At the same time, demand for individual models significantly increased over the year. For example, interest in the Rolls-Royce Ghost increased almost threefold, in the Lamborghini Aventador by 2.7 times, and in the Lamborghini Huracan by more than half. The most expensive brands on the market became Lamborghini with an average price of about 29 million rubles, Rolls-Royce at 18.5 million, and Ferrari at around 16 million rubles. Overall in Russia, the most expensive offer in the segment of verified dealer cars was the Rolls-Royce Cullinan for 75 million rubles. Also among the record holders were the Rolls-Royce Phantom 2023 (69 million rubles), Rolls-Royce Spectre 2024 (56 million), Ferrari SF90 Stradale (52.7 million), and Bentley Bentayga (48 million). According to analysts, over the winter, the number of ads for the sale of luxury cars increased by 6.9%, and the share of such cars in the segment of verified offers grew by 32%.