Beeline has started paying its customers for incoming calls.

      The mechanics of the new promotion are as simple as possible — choose a bee subscription with any service package and, when you answer incoming calls, Beeline tops up your mobile balance at a rate of 50 kopecks for every full minute of conversation. The credit is applied immediately after the call ends. Funds received in this way can be used to pay for mobile services as well as various options and services, up to utilities or parking, which can be paid from a mobile account. Credits are applied for incoming calls answered until July 31, 2026.

      "We offer customers a new perspective on their relationship with their mobile operator: Beeline reduced its own profit from incoming calls in order to share it with users. This is especially relevant on the eve of the holidays, when we increasingly call each other to congratulate, share emotions, etc. We have launched a simple and honest mechanism with no hidden conditions that gives our customers a tangible benefit from familiar actions," says Alexey Karev, Director of Product Marketing at Beeline.

      The offer is available to bee subscription users — for those who subscribe to it or switch to it from another tariff before January 31, 2026, the mechanism is activated automatically. Existing bee subscription users who subscribed earlier only need to confirm participation in the app or in their personal account on Beeline's website. Joining the promotion is free. The promotion is running in all regions of Russia where the Beeline network is available, and is even available on the minimal free bee Start subscription.

      In addition to rewards for voice activity, Beeline has given its customers the opportunity to receive incentives for other equally familiar actions. Thus, new users who subscribe* to ivi, VK Music, PREMIER, or START and keep it after the end of the free promo period receive a cash bonus — 2 rubles for each hour of viewing or listening during the paid period. Credits are applied** every 30 days and amount to up to 1,000 rubles per month and up to 4,000 rubles for the entire duration of the promotion.

      *first 30 days free; thereafter — VK Music — 199 rubles/30 days, PREMIER — 399 rubles/30 days, START — 499 rubles/30 days, ivi — according to the service's current tariff;

      **The bonus is not credited if the paid period is cancelled, the conditions are not met, or in cases of abuse; if the subscription payment is refunded, previously credited amounts must be returned.