Beyond profit: how is a modern bank's success measured?

      At a roundtable on the topic, Anna Lavrentyeva, Senior Vice President of NOVIKOM Bank, delivered a presentation. She shared her experience of how to effectively combine corporate interests, social responsibility and an educational agenda.

      It was noted that socially responsible banking is understood as conducting business based on the principles of environmental, social and governance responsibility. Adherence to these principles is seen as a contribution to national development goals, the creation of a comfortable living environment and the formation of a sustainable economy.

      Special attention was paid to supporting the industrial workforce. For this purpose, specialized programs are being implemented, through which thousands of workers have already used banking products on preferential terms, including mortgage lending at a reduced rate. The importance of improving the population’s financial literacy was also emphasized.

      In addition, at one of the business sessions the speaker described the people-centered approach used, which is based on an in-depth examination of clients’ needs and social roles. According to the expert, this approach requires additional effort, but it is precisely this approach that ensures loyalty and trust, writes volga.news.

      In conclusion, it was noted that human-centeredness and social responsibility are complementary elements of a strategy that help not only to create in-demand products but also to promote the sustainable development of the economy and society.