Humanity has "got hooked" on chicken.

      In 2023, the planet raised 76.2 billion chickens compared to 48.3 billion in 2006. Experts are confident: the "chicken peak" has not yet passed. Global poultry specialist at Rabobank Nan-Dirk Mulder noted that growth has accelerated over the last three to four years, and he finds it hard to identify a market where consumption is declining, as reported by RBC.

      The success is attributed to price, feeding efficiency, production speed, and the absence of religious restrictions—unlike pork or beef. Chicken fits into any cuisine and price segment.

      At the same time, industrial farms face protests due to pollution and diseases. Avian influenza disrupts production, and ecologists and local residents block new projects.

      The next step is the transition from global trade to local production for food security. The main constraint is not demand, but permits for expansion. President of the International Poultry Council Richard Griffiths summarizes: if we take food security seriously, new farms and infrastructure are needed, but they are not being built.

      In the U.S., chicken has already surpassed beef. According to the American Department of Agriculture, chicken consumption has sharply increased over 60 years, while demand for beef is declining.