Kirill Kyaro has become the new face of the advertising campaign for Khlunov Bank.

      Before launching the project, the bank's team considered several Russian actors that matched the profile of the B2B audience, after which they conducted an online survey in the cities of the Volga Federal District. More than 200 respondents participated: individual entrepreneurs, business owners, directors, financial directors, and chief accountants.

      Participants were asked to evaluate media personalities based on several criteria: recognition, alignment with the image of a reliable business partner, and associations with the entrepreneurial audience. Kirill Kyaro received the highest response. 59% of respondents noted that they know the actor from his roles in films and series, while 21% of those surveyed remember Kirill, including from the series "Sniffer."

      Kirill Kyaro will appear in the campaign as a attentive expert who instantly understands the entrepreneur's problem and helps find a way out of the situation. The concept refers to the recognizable archetype of the actor from the series "Sniffer": the hero seems to sense what the businessman is thinking and appears exactly when help is needed the most. The key phrase of the entire campaign became the line: "I know what you are thinking."

      "For us, it was important to find a person whom the entrepreneurial audience trusts. Kirill Kyaro perfectly matched the image we were looking for: calm, attentive, and trustworthy. Much will depend on the audience's reaction, but we are confident that we made the right choice," says Mikhail Posazhenikov, head of the marketing department at Khlunov Bank.

      You will soon be able to see the first video featuring Kirill Kyaro from the series dedicated to the bank's services and products for entrepreneurs.