49% of residents in the Volga Federal District follow the social media of employees from their dream companies.
According to a SuperJob study, official news and corporate publications from companies are less trusted than personal posts from employees. 49% of respondents from the Volga Federal District read posts from employees of companies they consider as potential workplaces on social media. 36% of survey participants stated that such posts increase their trust in the employer organization.
The audience is most interested in three types of content from employees: stories about the real working atmosphere (75%), information about the transparency of working conditions and employee programs (70%), and emotional posts about workdays (52%). At the same time, 39% of respondents follow such content from time to time, even when not actively looking for a job. 19% of Volga Federal District residents study posts from potential colleagues right before an interview, while 12% do so before starting a new job to assess the atmosphere in the team.
The most popular channel for tracking information about employers has become Telegram channels (47%). This is followed by VKontakte (40%) and official company websites (34%). 30% of respondents pay attention to employer pages on specialized recruiting sites.
The most attentive readers turned out to be respondents over 45 years old (71% follow company news). Among young people under 24, this figure is 64%. In terms of professional fields, employees in "Arts, Entertainment, Mass Media" lead (79% read Telegram about employers), followed by "Marketing, Advertising, PR" (70%) and "Information Technology" (69%). Among IT specialists, specialized internet platforms (32%) and company websites (26%) are also in demand.
Experts link this trend to the fact that social networks are increasingly used as a channel for job searching and assessing the reputation of employers. According to the survey, every fourth Russian has already received a job offer through their accounts. This practice is particularly noticeable in the technology, finance, and education sectors, where employee visibility becomes part of corporate culture.
Другие Новости Кирова (НЗК)
In Slobodskoy, the "Kalina" and "Priora" did not share the road.
The driver of the "Priora" was injured.
In a week, 15 tons of asphalt concrete mix were spread on the roads of Kirov.
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В кировском парке «Аполло» состоялся экологический конкурс на лучшее скворечник и бельчатник.
Весна — это период не только пробуждения природы, но и добрых семейных обычаев. В парке «Аполло» в Кирове был проведён экологический конкурс скворечников и бельчатников под названием «Всем на свете нужен дом!». Подробности сообщает Юлия Лобастова. Семьи с детьми и школьники продемонстрировали свои оригинальные домики для птиц и белок —
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In the next round of the Russian championship, our footballers will face "Alania."
A resident of Kirov paid for a dissertation and ended up with nothing.
In Kirov, a 28-year-old teacher became a victim of fraud while trying to order the writing of a doctoral dissertation through social networks.
Разработка маршрута Великорецкой экологической тропы окончена.
Разработка маршрута Великорецкой экологической тропы завершена. В ходе исследований специалисты выявили несколько сотен видов различных растений и животных. Маршрут тропы был проложен с соблюдением строгих мер охраны. Цель заключается не только в открытии доступа к этой территории, но и в ее защите.
49% of residents in the Volga Federal District follow the social media of employees from their dream companies.
Almost every second resident of the Volga Federal District regularly reads personal blogs of employees of potential employers. This is according to a survey conducted in April 2026.