Kirov residents were offered a line of new devices under the Stellarway brand.

Kirov residents were offered a line of new devices under the Stellarway brand.

      Among the new products are compact power banks with capacities of 20,000 and 30,000 mAh, featuring fast charging for both phones and laptops, including a model specifically designed for Apple Watch. Data cables now have a reversible connector for convenience, and Type-C cables can charge two devices simultaneously. The new wireless headsets in a metal case boast improved sound quality, comfortable fit, and modern design. Additionally, updated fast-charging wall chargers supporting a wide range of modern gadgets have been introduced.

      The products are already available at all MegaFon and Yota retail outlets, as well as in the MegaFon online store.

      Since the launch of the Stellarway brand in November 2023, over 100 items of equipment and accessories across key consumer categories have been released under this brand. In the first months of 2025, Stellarway device sales increased by 83% compared to the same period last year, and the brand’s share in these product segments reached 40%, more than doubling compared to the same period last year.

      "The high demand for products under our trademarks is explained by two factors. Firstly, an optimal balance of price and quality. Secondly, our ability to react flexibly to customer requests and quickly offer exactly what the client needs. That is why we are constantly expanding our STM assortment. With products from major vendors, which are aligned with their own business strategies, some changes in the product range proceed slowly and require lengthy approvals. This limits our ability to quickly respond to the changing needs of customers," says Vadim Zimin, Director of Strategy and Sales Development at MegaFon.

      In addition to devices under the Stellarway brand, MegaFon develops mobile equipment, portable technology, and accessories under its own Fontel trademark. Currently, there are nine models of feature phones, 19 models of smart bracelets and smartwatches for children and adults, including children's smartwatches with eSIM, as well as two tablet models.

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Kirov residents were offered a line of new devices under the Stellarway brand.

MegaFon has introduced an updated line of portable devices and accessories under its own brand Stellarway. The series includes new models of wireless headphones, external power banks, network chargers, and data cables. The refreshed devices have become more powerful, functional, and ergonomic, while maintaining an affordable price.