Александр Соколов сообщил, что недавно лично посетил строительную площадку, где выполняется строительство тоннеля. Губернатор напомнил, что работы стартовали весной и идут круглосуточно, на объекте трудятся 87 работников. Они уже завершили подготовку территории, занялись перекладкой инженерных коммуникаций, а также строительством котлованов и упорной стены для защитного экрана. По контракту планируется завершить тоннель к декабрю 2027 года, однако Соколов подчеркнул, что если не произойдут непредвиденные обстоятельства, подрядчик сможет сдать объект раньше. Стоит отметить, что губернатор не прокомментировал недавнюю информацию из кировских новостных каналов о том, что вечером 11 октября на переходе через переезд в Нововятске произошёл случай, когда поезд задавил мужчину. Об этом мы писали ранее.

      Эксперты hh.ru проанализировали динамику зарплат в Кировской области. Согласно их данным, в сентябре 2025 года медианная предлагаемая зарплата составила 62,3 тыс. рублей, что на 22% выше, чем в сентябре предыдущего года (51,1 тыс. рублей). С начала 2025 года показатель увеличился на 13%.

      Наибольшие предложения зарплат в регионе наблюдаются для высшего и среднего менеджмента — в среднем 100 тыс. рублей. На втором месте находятся отрасли строительства и недвижимости (94,7 тыс. рублей), затем следуют транспорт и логистика (94,2 тыс. рублей), рабочий персонал (87,9 тыс. рублей) и автомобильный бизнес (82,4 тыс. рублей).

      Наибольшее увеличение доходов за год зафиксировано у административного персонала — зарплаты выросли на 27,7 тыс. рублей, достигнув 77,8 тыс. рублей. В строительстве и недвижимости добавка составила 24,2 тыс. рублей, у рабочих — 17,8 тыс., в производстве и сервисе — 16,7 тыс., а в сфере маркетинга и PR — 14,7 тыс. рублей.

      На фоне соседних регионов Приволжского федерального округа Кировская область по-прежнему находится в нижней части рейтинга. Средняя предлагаемая зарплата здесь составляет 62,3 тыс. рублей, что соответствует 11-му месту среди регионов округа. В лидерах находятся Татарстан (77,3 тыс. рублей), Башкортостан (75,3 тыс.) и Нижегородская область (70,9 тыс. рублей).

      Тем не менее, аналитики подчеркивают положительную тенденцию: зарплаты в Кировской области увеличиваются в ряде отраслей, особенно в строительстве, производстве и сфере услуг. Регион постепенно сокращает разрыв с более обеспеченными субъектами округа.

Другие Новости Кирова (НЗК)

В Кирове электросамокатчик сбил женщину: СК начал проверку. В Кирове электросамокатчик сбил женщину: СК начал проверку. Следственный комитет России по Кировской области устанавливает обстоятельства происшествия с наездом на пешехода. Работница больницы перечислила мошенникам 1,5 миллиона. Работница больницы перечислила мошенникам 1,5 миллиона. Женщину уговорили перевести свои сбережения на «защищенный счет Центробанка». В Кирове задержали 39 водителей в состоянии алкогольного опьянения. С 10 по 12 октября на дорогах региона произошло 22 дорожно-транспортных происшествия, в результате которых два человека погибли, а 27 получили травмы. Киров расположился на 62-й позиции в рейтинге российских городов по размеру заработной платы. Киров расположился на 62-й позиции в рейтинге российских городов по размеру заработной платы. Средняя чистая заработная плата в Кирове в первой половине 2025 года составила 69,2 тыс. рублей. Этой суммы хватает, чтобы купить немного больше трёх стандартных наборов товаров. Эти сведения представлены в исследовании РИА Новости. In this week's podcast, I explored the neural mechanisms that make your phone so appealing. To summarize, there are clusters of neurons in your brain linked to your short-term motivation system, which identify various situations and essentially 'vote' for corresponding actions. For instance, if you feel hungry and spot a plate of cookies, a specific cluster of neurons will activate in response, pushing you towards the action of eating a cookie.

The strength of these votes hinges on an implicit assessment of expected rewards, shaped by your previous experiences. When faced with multiple possible actions, typically the one with the strongest support will prevail.

One explanation for why you find it hard to put down your phone is that it overwhelms this short-term motivation system. A contributing factor is the kind of rewards these devices generate. Popular platforms like TikTok use machine learning algorithms to tailor content based on user engagement, offering a consistently rewarding experience. Almost every time you interact with these apps, you're likely to be pleasantly surprised by the content and/or escape a state of boredom—both outcomes that our brains highly value.

As a result, the signals generated by the neuron clusters urging you to pick up your phone are particularly potent. Resisting these signals can be challenging and often requires activating other brain areas, such as the long-term motivation system, to remind yourself that engaging in a less thrilling activity now could lead to a more meaningful reward later. However, this is tiring and frequently ineffective.

Another challenge posed by our phones is their omnipresence. Most activities that yield strong rewards are relatively uncommon—it’s difficult to resist a warm cookie when you’re hungry, but such treats aren’t encountered frequently. In contrast, your phone is nearly always within reach. This constant availability means that your brain's inclination to pick it up is perpetually being triggered. You might sometimes resist this urge, but its relentless presence ensures that it will prevail in many situations throughout your day.

~~~

Understanding these neural mechanisms is crucial because they clarify why many attempts to reduce phone usage often fail—they simply don't go far enough!

For instance, consider several common strategies that frequently fall short…

Increase Friction

This might involve relocating your most enticing apps to an inconvenient folder or using a physical lock, like a Brick, that adds an extra step to access your phone. These methods often miss the mark because, from your short-term motivation system's perspective, this slight friction only marginally diminishes your expected reward, having little effect on the strength of its inclination to use your phone.

Make Your Phone Grayscale

Some propose that removing bright colors from your phone's screen will disrupt the cues that prompt you to pick it up. However, this tactic often fails, as colors have minimal impact on your brain's assessment of expected rewards, which hinges more on abstract advantages like enjoyable surprises and relief from boredom.

Moderate Your Use with Rules

It's also common to set strict limits on your app usage, such as “only 30 minutes of Instagram per day.” The issue is that these rules are abstract and symbolic, interacting only minimally with your short-term motivation systems, which focus more on immediate rewards in the physical world.

Detox Regularly

Another frequent approach is to "detox" by taking scheduled breaks from your phone, like a weekly Internet Shabbat or an annual phone-free meditation retreat. While these practices offer various benefits, they typically aren't sufficient to significantly reduce the learned rewards that drive your motivation system. It would take many months without your phone for your brain to start forgetting these rewards.

~~~

So, what strategies do work? Our new understanding of brain functioning suggests two straightforward strategies that are frustratingly basic yet difficult to maintain.

First, eliminate the reward signals by removing social media or any apps that monetize your attention from your phone. If your phone no longer provides consistently rewarding experiences, your brain will quickly lower the expected reward associated with picking it up.

Second, reduce your phone's availability by keeping it charging in the kitchen while at home. If you need to look something up or check messages, go to the kitchen. If you want to listen to a podcast while performing chores, use wireless earbuds or speakers. If your phone isn’t readily accessible, the corresponding neuronal clusters in your motivation system won’t activate as frequently or intensely.

Ultimately, it’s clear: our brains are not well-equipped for smartphones. We may not appreciate this fact, but we cannot overlook it. Addressing the resulting problems requires more than minor adjustments. We must significantly alter our relationship with our devices if we wish to manage their influence effectively. In this week's podcast, I explored the neural mechanisms that make your phone so appealing. To summarize, there are clusters of neurons in your brain linked to your short-term motivation system, which identify various situations and essentially 'vote' for corresponding actions. For instance, if you feel hungry and spot a plate of cookies, a specific cluster of neurons will activate in response, pushing you towards the action of eating a cookie. The strength of these votes hinges on an implicit assessment of expected rewards, shaped by your previous experiences. When faced with multiple possible actions, typically the one with the strongest support will prevail. One explanation for why you find it hard to put down your phone is that it overwhelms this short-term motivation system. A contributing factor is the kind of rewards these devices generate. Popular platforms like TikTok use machine learning algorithms to tailor content based on user engagement, offering a consistently rewarding experience. Almost every time you interact with these apps, you're likely to be pleasantly surprised by the content and/or escape a state of boredom—both outcomes that our brains highly value. As a result, the signals generated by the neuron clusters urging you to pick up your phone are particularly potent. Resisting these signals can be challenging and often requires activating other brain areas, such as the long-term motivation system, to remind yourself that engaging in a less thrilling activity now could lead to a more meaningful reward later. However, this is tiring and frequently ineffective. Another challenge posed by our phones is their omnipresence. Most activities that yield strong rewards are relatively uncommon—it’s difficult to resist a warm cookie when you’re hungry, but such treats aren’t encountered frequently. In contrast, your phone is nearly always within reach. This constant availability means that your brain's inclination to pick it up is perpetually being triggered. You might sometimes resist this urge, but its relentless presence ensures that it will prevail in many situations throughout your day. ~~~ Understanding these neural mechanisms is crucial because they clarify why many attempts to reduce phone usage often fail—they simply don't go far enough! For instance, consider several common strategies that frequently fall short… Increase Friction This might involve relocating your most enticing apps to an inconvenient folder or using a physical lock, like a Brick, that adds an extra step to access your phone. These methods often miss the mark because, from your short-term motivation system's perspective, this slight friction only marginally diminishes your expected reward, having little effect on the strength of its inclination to use your phone. Make Your Phone Grayscale Some propose that removing bright colors from your phone's screen will disrupt the cues that prompt you to pick it up. However, this tactic often fails, as colors have minimal impact on your brain's assessment of expected rewards, which hinges more on abstract advantages like enjoyable surprises and relief from boredom. Moderate Your Use with Rules It's also common to set strict limits on your app usage, such as “only 30 minutes of Instagram per day.” The issue is that these rules are abstract and symbolic, interacting only minimally with your short-term motivation systems, which focus more on immediate rewards in the physical world. Detox Regularly Another frequent approach is to "detox" by taking scheduled breaks from your phone, like a weekly Internet Shabbat or an annual phone-free meditation retreat. While these practices offer various benefits, they typically aren't sufficient to significantly reduce the learned rewards that drive your motivation system. It would take many months without your phone for your brain to start forgetting these rewards. ~~~ So, what strategies do work? Our new understanding of brain functioning suggests two straightforward strategies that are frustratingly basic yet difficult to maintain. First, eliminate the reward signals by removing social media or any apps that monetize your attention from your phone. If your phone no longer provides consistently rewarding experiences, your brain will quickly lower the expected reward associated with picking it up. Second, reduce your phone's availability by keeping it charging in the kitchen while at home. If you need to look something up or check messages, go to the kitchen. If you want to listen to a podcast while performing chores, use wireless earbuds or speakers. If your phone isn’t readily accessible, the corresponding neuronal clusters in your motivation system won’t activate as frequently or intensely. Ultimately, it’s clear: our brains are not well-equipped for smartphones. We may not appreciate this fact, but we cannot overlook it. Addressing the resulting problems requires more than minor adjustments. We must significantly alter our relationship with our devices if we wish to manage their influence effectively. Водителей информируют о закрытии переезда из-за проведения ремонтных работ. В Кирове в суд передано дело о похищении дизельного топлива на сумму 100 тысяч рублей. В Кирове в суд передано дело о похищении дизельного топлива на сумму 100 тысяч рублей. В Кирове в суд передано уголовное дело по факту присвоения имущества транспортной компании.

Александр Соколов сообщил, что недавно лично посетил строительную площадку, где выполняется строительство тоннеля. Губернатор напомнил, что работы стартовали весной и идут круглосуточно, на объекте трудятся 87 работников. Они уже завершили подготовку территории, занялись перекладкой инженерных коммуникаций, а также строительством котлованов и упорной стены для защитного экрана. По контракту планируется завершить тоннель к декабрю 2027 года, однако Соколов подчеркнул, что если не произойдут непредвиденные обстоятельства, подрядчик сможет сдать объект раньше. Стоит отметить, что губернатор не прокомментировал недавнюю информацию из кировских новостных каналов о том, что вечером 11 октября на переходе через переезд в Нововятске произошёл случай, когда поезд задавил мужчину. Об этом мы писали ранее.

В сентябре 2025 года медианная зарплата, предлагаемая в Кировской области, составила 62,3 тыс. рублей. Согласно информации от hh.ru, это на 22% больше по сравнению с предыдущим годом.